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5 New Place to Advertise

Tired of promoting your brand on the radio or even online videos? Here are some emerging opportunities to check out. It takes a lot to make things new, especially in advertising. The world has never been more saturated with marketing logos, messages, images and branding. They're on the mug that holds your morning coffee, the radio in your car, the walls of your train car and even in the pages of the restaurant menu at lunch. Here are five of the newest places to pitch your brand, service or product. 1. Tray tables in the sky Imagine having hours of a consumer's rapt attention. It's just your ad and their eyes; they can't leave, and they can't use their phone. They can use their computer, but that will likely bring their eyes right back to your ad. Advertising has finally hit airplanes in a more in-your-face way than the in-flight TV programming or magazine. New York-based Brand Connections SkyMedia has already lined up contracts with America West and US Airways to put laminated ads on airline tray tables. "This is the anti-clutter," Brian Martin, CEO of Brand Connections, says. "It's purely captive." He says the ad space is ideal for brands with high-ticket items. 2. Employee uniforms (not your own) Bartenders can hold a lot of sway over what people choose to drink. A talented mixologist at a trendy club suggesting an açaí berry liqueur is a powerful way to get consumers to drink acai cocktails. So imagine if the bartender's shirt bore a giant, color-rich, graphic panel advertisement of a particular liquor or mixer. That's the marketing concept behind Los Angeles-based Eye Level Marketing. The company is pitching the interchangeable shirt panels to theme parks, stadiums, shopping centers and retail stores. 3. Golf cart hubcaps Golf club and golf clothing makers have long had the monopoly on golf course branding. Tournaments have offered opportunities for corporate exposure, but often the visibility for hole sponsors is minimal at best. Enter Static Media Group and its non-rotating golf cart hubcaps. The Woodstock, Georgia-based firm launched the concept in Atlanta in November. "It's going very well," says Neil Johnson, director of sales. The company is expecting to launch in six markets, from Southern California to Tampa Bay, within the next three months, Johnson adds. The concept is appropriate for any company targeting high-end consumers, from beverage companies to mortgage lenders. An executive playing at a recent golf tournament told Johnson, "You know, I can't tell you who a single hole sponsor was, but I can tell you who was riding along on the wheels." 4. On your shirttails Most companies have ponied up for T-shirts that feature their name and logo, whether for employees to wear at promotional events or as handouts to customers. But aside from a company's name, the shirts don't offer much additional information. Montoloking, N.J.-based Telme Clothing, however, has been helping companies get a more personal message across to customers. The company sells customized tees bearing the traditional full-front or left-chest logo, but it adds an unexpected twist on the inside back bottom of the shirt. There, a company can include several paragraphs of its mission statement or all of its contact information. Owner and President Kevin Shane says Telme's main market is in promotional shirts for companies, and they're a hit with smaller firms. "We don't have minimums," Shane says. "We don't like to turn any business away." 5. Around town Keep an eye out for advertising opportunities on the municipal vehicles, city-owned buildings or recycling bins in your area. More municipalities are considering ways to boost revenue without hitting up taxpayers and are seeing advertising opportunities on local infrastructure. Allentown, Pennsylvania, for example, is exploring ways to raise revenue by selling municipal marketing space. And the police cars in Toledo, Ohio, will soon host the logos and phone numbers of sponsors. The ad sponsorships are the city council's solution to a deteriorating fleet.

5 Most Inspiring OFW Entrepreneurs

Back in December 2006, President Gloria Macapagal-Arroyo awarded five overseas Filipino workers (OFWs) who became successful entrepreneurs. These inspiring OFW entrepreneurs are: Agnes Marrero (Mt. Province) Mrs. Marrero now manages a family resort, a dry goods store and a banana plantation in Tadian, Mt. Province. A mother of four, she worked as a domestic helper in Hong Kong for 15 years. Eugenio Tayag (Tuguegarao City) A medical doctor, Mr. Tayag now has a farm and a ranch in Tuguegarao, while at at the same time working as the City Health Officer of Tuguegarao. Dr. Tayag previously worked in Jeddah, Saudi Arabia. Consuelo Valencia (London) Mrs. Valencia became a successful businesswoman by setting up remittance, freight and travel services, in addition to venturing into the sales of phone cards and real estate and recruitment and publishing house business. Mrs. Valencia was a domestic drudge in London. Michael Abubakar (Sulu) A civil engineer, Mr. Abubakar came home to build homes for the homeless in conflict-stricken Sulu. He worked in the Kingdom of Saudi Arabia for 27 years. Norma Macalindong (Batangas) Mrs. Macalindog succesfully ventured into selling Filipino food and products in Rome, Italy. She previously worked in Rome as a parttime domestic helper cleaning several houses in a day.

2008 World Billionaires List: Lucio Tan and Henry Sy

Here's something encouraging for budding Pinoy Entrepreneurs (or, depending on your frame of mind, to be envious about) -- the Philippines' Lucio Tan and Henry Sy remain in Forbes magazine’s annual billionaires list. In other words, Tan (ranked 785 with a net worth of $1.5 Billion) and Sy (ranked 842 with a net worth of $1.4 Billion) are still among the world’s super-rich in 2008. As reported in Inquirer.net, Tan and Sy were also in the 2006 and 2007 list, but their respective positions were higher back then (but with billions of net worth, would you mind slipping down the bilionaires' ranking?): 2006 Rank 2007 Rank Lucio Tan No. 451 ($1.7 Billion) No. 407 ($2.3 Billion) Henry Sy No. 512 ($1.5 Billion) No. 349 ($2.6 Billion) Now, who knows that years from now, your name will be included in that list? That may seem like an impossible dream, as that "killer" song goes, but perhaps we should also consider that both Tan and Sy are described as "self-made". Years ago, both Tan and Sy started with the first step, from the bottom, and worked their way up. When both started, perhaps others wouldn't have thought that Tan and Sy would be among the world's billionaires today. Same thing for any Pinoy Entrepreneurs. It can be argued, of course, that the list is useless considering the current economic condition of majority of the Filipinos. While this line of argument has a point, it totally disregards the significant fact that the success of any Pinoy Entrepreneurs should encourage others to pursue their dreams. It's definitely better to have more Pinoy Entrepreneurs. No doubt about that.

Starting a Pawnshop Business

There's still much space for expansion in the pawnshop business in the Philippines. Jean Henri D. Lhuillier, of Cebuana Lhuillier Pawnshop Companies, recently mentioned that "there is still room for expansion in the Philippines and the company is in fact growing by an average of 3% to 5% a year." This room for expansion is on top of the enormous growth in this industry. Pawnshops have multiplied in number in recent years and have been posting fast-paced growth in terms of operations and revenues, which gave rise to a proposal to enact a new law regulating pawnshops (the existing law is PD 114). The figures stated in the press release in connection with that bill reveals the following very interesting details: Based on data from the Bangko Sentral ng Pilipinas (BSP), pawnshops provided a total of P10.1 billion worth of loans at the end of 2004 or almost double from the P5.5 billion worth of loans they extended in 1995. As of November last year, according to BSP, there are 11,942 pawnshops operating in the country from only 4,173 pawnshops 10 years ago or in 1995. Furthermore, pawnshops' total assets stood at P14.6 billion at the end of 2004, from only P7.7 billion in 1995. Moreover, pawnshops consolidated capital base considerably increased from P4.2 billion in 1995 to P7.7 billion in 2004. How to register a pawnshop. A sole proprietorship, partnership or corporation may operate a pawnshop. The business entity must first be registered with the DTI (for sole proprietorship) or the SEC (for partnerships and corporations).The certificate of registration and other documents are then submitted to the Bangko Sentral ng Pilipinas (BSP). The filing/processing fee is P1,000. Of course, that does not include the filing fees for the SEC and the Mayor's Office (for the Mayor's Permit or business license). Provide for sufficient time up to the planned opening because papers will shuttle back and forth between the SEC and the BSP. The checklist of requirements on how to start a pawnshop business are posted at the BSP site. Growth of pawnshops reflective of economy? Many, if not most, of us will have financial emergencies that can't be covered by the existing savings. We borrow from relatives and friends, if we're lucky. If not, we borrow from banks and similar financial institutions, but the lag time in processing the loan is foreign to the term "emergency". One of the fastest way to procure money (no, not stealing), is through pawnshops. According to the press release mentioned above: "Pawnshops provide an alternative source of credit for small borrowers left unserved by banking and other financial institutions in the country, especially in cases of emergencies." On the other hand, it could be said that the booming business reflects the current situation where the harsher economic life forces people to "pawn" properties just to have money for basic needs. Pawnshops may be one of those recession-proof businesses, but their proliferation may also be a warning sign of the economy's health.

Reyes Barbecue Story

The Reyes family of restaurant fame is a one huge clan – but there is only one Reyes who founded, owns and operates the Reyes Barbecue brand name upon which a chain of restaurants has sprung. This person is Mr. Francisco “Frank” Reyes. Like his cousins and siblings, teenage Frank worked in the restaurant his grandmother founded either as a checker or an accounting clerk. It was during these times that he noticed that the most patronized product in the restaurant was barbecue. This led him to seriously thinking about putting up a business for himself in the future totally focused on barbecue. This became his dream. Frank later worked for his older sister Engracia, helping her manage her own chain of franchised restaurants. His ten year experience there made him learn the ropes of restaurant management. On the side, in 1987, Frank and some friends opened a bar and grill called “The Hole” at the VV Soliven parking lot in Greenhills. This was his first personal business venture. Frank now started to develop and document his own operations manual which he knew he would need to ensure the growth of his own business. By this time newly married, Inez, Frank’s wife, encouraged him to go on his own. Frank put up two franchise stores in the foodcourts of SM North Edsa and Shangri La Mall. This was in 1991. By 2001 his franchise contracts had expired and were not renewed. It was during this crisis that Frank and Inez decided to take the biggest risk of their life which was to execute the brand and business concept Frank had been developing over the last twenty years of his restaurant and foodcourt experience. Late 2003 saw the birth of Reyes Barbecue. Frank developed his own original barbecue formulations and skewing style, and together with Inez put up their own commissary and office in the little house in San Juan that they had built together. Frank personally registered his trademark at the Intellectual Property Office, and replaced the signages of his two foodocourt stores with his new brandname. Armed with a strong belief in their brandname and concept, and with Inez’ strong Marketing and Sales background (from an almost twenty year corporate exoerience with San Miguel Corporation, Coca Cola Export Corporation and Jollibee Foods Corporation), they set out to establish the positioning of the brand with a unique visual identity, original product formulations and presentation, and singular vision of being barbecue-focused.In 2007, Inez left corporate life to join Frank full-time in the management of the growing Reyes Barbecue business. The combination of a powerful business concept, a strong brand name, and the expertise from corporate management experience are the foundations on which this dynamic and energetic husband and wife team hope to to fulfill their dream of making Reyes Barbecue the preferred and leading barbecue restaurant brand in the Philippines, and to hopefully take it across the world one day. Source : http://pinoybusiness.com/